SEQTOR
Blog

Notes from operators.

Practical writing on running and scaling ecommerce. By the same people who run our books and the campaigns.

Ecommerce Industry Report 2025.Featured
Industry reportMar 202532 min read

Ecommerce Industry Report 2025.

Data. Trends. Opportunities. The state of ecommerce in 2025, market size, channel-mix benchmarks, creative testing velocity, TikTok Shop adoption, and what the 2025 playbook actually looks like.

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Recent posts

5 articles
Andromeda Algorithm 101.
Deep dive14 min read

Andromeda Algorithm 101.

Meta's new ad algorithm rewrites the optimization rulebook. What changed, what didn't, and what to test first.

Feb 2025
Top 10 CRO Practices 2026.
Playbook12 min read

Top 10 CRO Practices 2026.

Bookmark this one. The ten experiments that lifted conversion most across our portfolio last year.

Jan 2025
What is TikTok Shop?
Primer9 min read

What is TikTok Shop?

The fastest-growing commerce platform, explained. Who should be on it, who shouldn't, and how to start.

Dec 2024
Server-side tracking, finally explained.
Technical16 min read

Server-side tracking, finally explained.

The 30% of conversions you're losing to ad-blockers and ITP. How CAPI fixes it. And why most agencies still get it wrong.

Dec 2024
Email is still 30% of revenue. Most brands ignore it.
Lifecycle10 min read

Email is still 30% of revenue. Most brands ignore it.

Three flows every store should be running. Two campaigns to ship this week. And the segments that print money.

Nov 2024