SEQTORBuilt for ecommerce. Open to more.
Ecommerce is our home turf - DTC, marketplace, omnichannel. The same performance playbooks travel well, so we also work with lead-gen and digital product businesses where the numbers and the discipline look the same.
Three flavors of ecommerce.
DTC
Direct-to-consumer brands building their own store, audience, and margin. Your data, your customer, your CAC.
Marketplace
Brands operating on Amazon, TikTok Shop, Walmart, where the playbook is volume, content velocity, and listing health.
Omnichannel
Brands selling both DTC and retail. We orchestrate the channels so paid, organic, and wholesale compound, not collide.
The numbers we obsess over.
Every brand we work with sees the same set of numbers, every week. Not vanity dashboards, just the levers that decide whether the business compounds or burns cash.
Blended ROAS
Total revenue divided by total ad spend. The number nobody can hide behind.
Contribution margin
After CAC, COGS, and shipping. The number that actually pays the bills.
CAC payback
How fast you earn back what you spent acquiring. Sub-90 days is the bar.
Repeat rate
Share of customers who come back within 90 days. The leading indicator of LTV.
Creative velocity
New ad creatives tested per week. The lever for fatigue, CPM, and learning rate.
Tracking coverage
Share of conversions captured server-side. The foundation everything else rests on.
Are we right for you?
We're a fit for some brands and clearly wrong for others. Here's how to tell, before the first call.
- Stores, lead-gen, or digital product businesses doing $100K/month or more
- Margin healthy enough to support paid growth
- Open to month-to-month, with bigger gains on a 3-6 month runway
- Founders or growth leads who want a partner, not a vendor
- Brands with conviction about who they sell to
- Pre-launch or pre-revenue brands
- Stores under $100K/month, we'd be too expensive to justify
- Looking for one-off gig work with no real follow-through
- Need a deck-first agency to impress a board
- Categories outside what we operate in (B2B enterprise SaaS, professional services)
Operator scale, not agency scale.
Sound like your kind of partner?
Tell us about your store. We'll come back with an honest read, and a path forward if we're a fit.