SEQTORWe didn't start as an agency. We started by running stores.
Five years and almost $100M in ad spend later, we still do. SEQTOR exists because operators and agencies speak different languages. We speak both.
Four principles we don't bend.
Operators, not advisors.
Every channel and tactic we sell has been pressure-tested on our own P&L first. We don't just consult, we run the playbook.
Margin over volume.
Top-line spend is easy. Profit is hard. We optimize for the second one, because the first one bankrupts brands.
Strategy + execution, one team.
No handoffs between strategy decks and the people pressing publish. Same humans, same Slack channel, same weekly cadence.
Tracking before media.
We wire server-side tracking before a dollar of spend goes live. If you can't measure it, you can't compound it.
A small team of operators.
We aren't a content agency or a media-buying shop or a dev studio. We're the team you call when you've already tried two of those and the numbers still don't move.
The people who do your work also run their own ecommerce brands. They know what it's like to obsess over a 0.2% conversion drop. They know what a real CAC payback target looks like. They know what compounds and what bleeds.
That's the difference. We're not just optimizing your account, we're running it the same way we'd run our own.
Operators first. Agency second.
We didn't start as an agency. We started by running ecommerce stores ourselves, and we still do. Five years and counting.
Origin
We opened our first ecommerce store in the Balkans.
Scale
Scaled a handful of Balkan stores, then expanded into Western Europe.
Expansion
Expanded into the US and Canada, and opened our own media-buying agency.
Full-funnel
Took several of our stores beyond paid media into new channels, and launched an agency providing ad accounts.
SEQTOR
Merged the media-buying agency, the ad-account agency, and the organic and retention work we ran for our own stores. That's how SEQTOR came to life.
Origin
We opened our first ecommerce store in the Balkans.
Scale
Scaled a handful of Balkan stores, then expanded into Western Europe.
Expansion
Expanded into the US and Canada, and opened our own media-buying agency.
Full-funnel
Took several of our stores beyond paid media into new channels, and launched an agency providing ad accounts.
SEQTOR
Merged the media-buying agency, the ad-account agency, and the organic and retention work we ran for our own stores. That's how SEQTOR came to life.
Want to know if we're a fit?
The fastest way to find out is to talk. No deck. No sales call. Just a conversation.